OUR PR SERVICES

We offer a wide range of tourism, travel press, public relations support and new media communication skills.

We take great care with all our clients offering them a personal and dedicated service.

We promise a real service that is grounded and practical as well as creative with no waffle!

If it exists in Scotland and has any kind of tourism connection, then we’ll know about it, almost certainly have visited it, probably written about it, or sent film crews or journalists there, or perhaps even promoted it. We supply our clients with sound and well-researched copy on Scotland. We know about visitor attractions from the sharp end. We get our facts right. Everything we do is based on our extensive product knowledge and experience of Scotland.

Got a great story to tell?

Do you want to get people talking about you? Good PR takes time to build. Let me help you spread the word about you and your business.

We offer:

• PR support such as press release writing
  
• tour planning, media trip planning and driver-guiding
• location finding and fixing - you name it - we can fix it!
• social media advice
  
• e-newsletters/features
• e-blasts
  
• creative ideas
  
• tourism industry case studies
  
• fact sheets
  
• press packs / e-press kits
  
• tourism mystery visits
  

Reaching out to your target media

I have an excellent network of UK and international travel trade and consumer travel media contacts.

Social Media - why it is important

PR has evolved - do you want to get the best from LinkedIn, Twitter and Facebook for your business? I can help you increase your online presence.

Do you want a really well-written website, newsletter or brochure?

I have a highly experienced and talented Scottish travel and copywriter on my team - Gilbert Summers. He has written thousands of words for brochures, guide books, interpretative panels, websites, newspapers features and many more projects.  He also understands the importance of SEO-optimised copy. Content is king for a successful website.

Tailor-made Scotland tours - for any type of client

I organise media trips, VIP incentive tours or vacations for small or large groups. I have done this for many years for lots of happy clients. See the testimonials page for great comments on the quality of my work.

Driver-guiding

Scotland is my passion. I love showing visitors the great places to visit. I have travelled to every corner of this wonderful country and I am an experienced Scottish driver-guide.

I have planned and booked hundreds of tailor-made Scottish media trips for UK and international travel journalists, photographers and TV crews

I have also planned major incentive trips for clients.

My knowledge of the Scotland tourism product is excellent as are my contacts in all tourism sectors.

Here are some of our areas of special interest and knowledge:

• The Scots language
  
• Hill walking
  
• Wildlife
  
• The arts scene
  
• Literary tourism
  
• The environment and green tourism
  
• Fishing heritage
  
• Gardens and botany
  
• Scottish food and drink
  
• Ghosts, the supernatural and the Loch Ness monster!
  
• Famous Scots
  
• Folk music
  
• Industrial heritage - especially steam trains.
• Clans and castles

(....plus good dog walks, where to find sea glass and great delis and handmade soap - and lots of other quirky stuff like how to make the best scones ever!)

Ecommerce 

Considering selling online? I have first-hand ecommerce experience. I can advise you and point you in the right direction. My own journey with Natural Beauty Scotland has been an ecommerce education!

Costs